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Here’s a modest product with pro-like branding
Usually you’ll find me criticizing a branding travesty on these pages. I can’t help it. There are so many of them and they stand out because they cause discord and disharmony. (And don’t give me the...
View ArticleBashing designers is not my hobby
I seem to bash graphic designers quite often in this blog. I grouse about reverse type, or type laid over a non-contrasting background. I dis designers who immediately want to incorporate the initials...
View ArticleBrands deserve a palette of color
I blogged last week about two-color combinations for branding purposes. But I was unclear about one thing: the logo need not be more than one-color. I got a comment concerning the Coca-Cola logo being...
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Three-color palettes sufficient to define a brand
Again, I’m posting about color combinations you might wish to use to help identify your brand. Colors, both in combination and alone, invoke emotional responses. Once you have established what...
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Online color scheme tools for branding
As promised, here are several web sites with color tools of all sorts. If you’re going to select corporate brand colors, a spectrum of product line packages, or design a “web safe” Internet presence,...
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Does your logo stand out in a crowd?
Quite often you’ll have occasion to submit your logo to a medium that will group your logo with a myriad others as the images here demonstrate. It’s a good way to determine just how well your logo...
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Should your logo include your tagline?
My thought: emphatically, no. That doesn’t mean the tagline can’t accompany your logo, and you can even make it look as if it’s a single element in selected cases. But please reserve the right to...
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Can luxury brands stand out?
My recent blog, “Does your logo stand out in a crowd?“, elicited a comment stating “Can a great logo that suggests refinement and sophistication stand out as well? “. Well I never thought that luxury...
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New logo for Microsoft
In August, Microsoft introduced a new logo with the following reasoning: It’s been 25 years since we’ve updated the Microsoft logo and now is the perfect time for a change. This is an incredibly...
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New logo: everyone’s a critic
Recently the following article appeared on the Washington Post blog. Note that it received a boat-full of comments, none of which were positive. Just goes to show that no matter what you do, people...
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